More than 140 characters sometimes might have worked.
Helvetica. I have nothing against the Scripture, as I said, it is justifiable. I just think that they may not always be considered as standard and can.
It works really well - American Apparel, Lufthansa, etc. - and makes a solid, good impression. Only it is easy for me to standard. Typography = Helvetica. It has to look good = Helvetica. New logo = Helvetica ( does not always work).
Our faculty building that has been given a coat of paint, now has the word "design" in the Helvetica Neue. Looks great .
There are headings with more character than this one sans serif font. In terms of straight lines, it is perhaps not the best choice; find some.
Helvetica for everything? No. Making is also a target group.
A short excerpt from a short text by Kurt Weidemann (One of my favorite scriptures: Corporate E ) it is true, in my opinion, pretty good, if overstated:
"[...] incomprehensible, it is me in every way you voluntarily surrendered to the fullness of expression, so to speak an arm chopping off and cries categorically herumfuchtelnd with the other: "Look at what I can do everything with it," [...] unfortunate is the tendency to find for the countless expressions of the mind as only a form of typographic interpretation [.... ]
So much for that. courage to Serif.
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