Mary Scherpe lecture at the Vienna Fashion Camp has had repercussions. Hardly anyone who has not spoken about this. Some agree with her, the others will feel attacked. Here Mary is by far not the first that addresses the topic. For the exciting provides something completely different.
I'm not naïve. Not at all.
But this fact does not to me hopping for joy around, to run more to brag through the capital, because I should see Aunt Mary so very fragrant. to
No milk girl blogger be, since I only owe to the fact that on my blog feels like two and a half visitors occur per day (which by the way I thank you sincerely for that), and it is likely, therefore, Mariah Carey to get in an elegant dresser, as a public relations firm that attention to my www-baby.
But seriously:
counter the argument that bloggers could be much more (money) demand for their services, advertising, speaking first niche. I am absolutely not a proponent of alcohol advertising on blogs to which young people can also access. I am also opposed to general products are advertised, not the content of each blog passen.Das equal advance for those who scratch using only the hooves and banging his head against the wall. Go drink tea.
me personally bother to approach the topic.
And so I do not even mean the smug, arrogant kind of woman Scherpe, with the screenshots of the "milkmaid blog" like exotic Zooexponate with comments such as "Here's a sitting milkmaid bloggers, here's a milkmaid bloggers with dog presents. It is not even the fact that they hardly any of the panelists to come and every word was interrupted because it was just too busy trying to find their own incredibly funny and witty. (If you find a single example in the video that she has replied to a question specifically without departing from the subject, get some ice cream.) From contradictory statements I do not even speak (32:28 min and 32:40 for all curious)
All this, however, are subjective impressions that you have ever seen on the viewing angle different.
I bother just because this was taken very important and interesting topic in a lecture, which have virtually no discussion, including the following information content could.
"The fashion blogosphere is extremely young. You need experience. Someone-like me-who says, I think it is stupid, "was Mary Scherpe announced in Vienna. But that is precisely the point. It is simply not enough to find something stupid and think that so revolutionize something.
Constructive criticism is expressed, among other things, that you then helpful tips and Verbeserungsvorschläge to the man or the milkmaid brings, and that does not mean to let us all know that style in Berlin in 1500 conceded Euronen per advertorial.
probably more interested in the topic Theoretically me less because I did not because of the number of visitors can enjoy, let me impress the milkmaid temple. But some of these ladies I know personally and I will simply not accept that they are presented as ignorant, silly, because I know better. Many of them run their blogs just for fun, others connect their Jobs with it, but they have one thing in common. They know very well what their blogs and advertising sites are worth it Why do they do with campaigns such as that of Conley's still with
? When I asked how many one voice replied, "Because it's fun!".
course it is generalized strong, but is this statement, the basic sentiment quite well: not everyone is interested in making money with his blog, and yes, even if Mary smiled at this mild, does the fact however, that many a dress € 200 and offers the prospect of a profit opportunity to participate in such actions.
It puts even more fact behind it: Links bring more clicks, which leads to more readers widerrum which in turn increase the chance of making the blogger for PR firms interesting. By the way, you collect cooperation partner for its portfolio, which also forms the basis for any subsequent trial of the advertising payment services. For just in case it has nothing against black numbers on the account, which is absolutely understandable.
Man, his position must, however, work only and only relatively few known blogs, which also includes style in Berlin are in a position to make demands, while are "smaller" bloggers easier to replace.
It would be to believe, however naive, mobilize all and to bring to, money to ask for the ad space, because there's simply too many bloggers and it will be, no matter investigated how much and discussed always find someone who would do the same work for free.
input if you will-the detriment of democracy is that supply and demand the market rules, and you can not make sweeping statements, who sits as the controls.
Overall, I had the impression that Mary has Scherpe a highly distorted picture of the girl behind the blog, as reflected by comments such as "the PR firms are always so nice to you are, you will feel to have found a new best friend! "Or" you can not find your blog well, but the Google links. because you did not think the opposite? But I also belly me to wonder not, after this tweet appeared a few minutes after the lecture in the timeline:
My answer to that, those present were probably not quite at the kindergarten level assumed by it, of course, was not commented. The lady seems to be otherwise not much care about other opinions, because the testimony of a person present, she should a blog especially, was the all-knowing woman Scherpe without batting an eyelid bring an end: "Because he is independent and werbelos" "No, not so, actually because it is so profound," was the real answer, which was considered but unfortunately not ..
with double-digit sum, it can certainly start a lot, dear Mary. You can invest the money into a super well-fitting pants or an etiquette course. Vision, kindness and sympathy remain priceless.
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